I’m not following the logic.

Danica Patrick is not that hot or sexy – she’s a mildly attractive girl who drives a race car. And maybe that is what I’m missing. But still, at this point, the Bob and Danica relationship is about as fresh as a 1:00AM Skinamax movie.

For her continued usage and overusage and the GD car and the races, it all leads me to a singular conclusion: Bob Parson’s just loves hot girls and racing.

Why? Well, it’s either that or racing fans love to register domain names. I’m betting it is the former.

Regardless, it has grown tired and old and the most recent Super Bowl ads were no different.  Is sex the only way to sell domain names? I mean, do horny fifteen year old boys really register that many domains?

Because in the end it is the only demographic they really hit with their “too hot for TV” nonsense that I’m sure spikes their server but does little to nothing for domains, the industry, the perceptions of us – now people think we love frickin’ Nascar, soft porn and dudish-looking race car drivers.

And of course, like bad literature, at the top sits a grubby old dude who has obviously forked over enough to make Danica do the commercials – but by the look on her face – she certainly doesn’t like doing them. Looks like someone is sticking chopsticks between her toes when she talks.

So please, Bob, take a moment to reassess your relationship, the focus of the campaign and the message it is sending out over the airwaves.