Sure, there are several uses and benefits to be seen in Twitter as an information and communication source but let’s face it, most of the popular people on there have no more than 140 characters of insight to give. And their followers? They don’t have the attention span for anything longer than a txt msg (note the abbr.).

Think about it, you’d have to pound most of the author’s heads with a hammer to produce 140 characters that have any meaning or real insight beyond, “I just had great sex” or musings on coffee or Taylor Swift’s latest gay love interest.

Now, what kind of celeb would benefit most on the limits Tweeter provides them? Sports stars, reality TV clowns and musicians (for which it can take years to create a paragraph).

Twitter is perfect for them because it asks so little of them…and their fans.

Truth is, nothing really meaningful or inspiration can be written in under 140 characters. Only snippets of information, 95% of it totally useless….like the ticker…at the bottom…of your TV.

An so it is, Twitter fits the ‘ticker/text generation’ perfectly: promising everything, asking for nothing and doing it in under 140 characters.